Hi Johanna,

Thanks for the note! Your website looks great, and I just followed you on LinkedIn. I’d love to learn more about how you’ve been getting clients/leads from LinkedIn – I see you get a lot of activity and post great, discussion-generating content. I know I am not leveraging that platform as well as I can.  You inspire me!

Amanda

Hi Robin,

Thanks so much for checking out my website and for the feedback! I would definitely encourage you to have a free resource available to download on your website, in exchange for contact information. I’ve learned that this is called a Lead Magnet in the marketing world (going from an educator/psychologist into the business field, I feel like I’m learning an new language!). I’ve had a fair number of folks download it, but not yet have I received any new contracts just from this. It is helping me build my email list AND helps show my credibility, which I feel is a win.

To your question about would anyone want a guide you provide – ABSOLUTELY! I had the same question myself (…that dreaded imposture syndrome strikes again!). You have so much to offer and to share with others.  I just peeked at your website and WOW! I know I’d immediately download a guide, checklist, or other resource from you in exchange for my email. Specifically, in my example, your work on social justice represents something that is important to me and my work, but I am in no way an expert on. I would love a resource or list of tips to ensure I am approaching my work from a social justice lens. Quick, easy tips to distill down a very complex, very powerful multifaceted concepts into action? I don’t know, just spitballing… I’d be happy to hop on a call or brainstorm more with you!