When I taught a free class on making more inclusive data visualization, I got a TON of responses that fell into one of three buckets:
- This class was AWESOME!
- I missed the class, where is the recording?
- This class was terrible, you were wrong on all these points, being exclusive with these suggestions, and neglected to mention these ideas.
It’s how I respond to the third bucket of comments that let’s me know what season I’m in with my business.
Expand or Contract Audience Season
My response, at that point in time, to the five paragraph paper of an email with bolded headings and numbered lists detailing my misgivings… was a chuckle. It’s nice that people are so passionate about such an important topic, I thought to myself.
I was in a season of wanting to expand my audience by offering new content, pushing people’s thinking, and getting comfortable being a lil controversial.
Without a doubt in my mind, I have also offered new, lightly controversial content in the past, where I got responses in all 3 buckets and my reaction to bucket 3 was fuck this shit.
I had been putting myself out there when I was in a contracting season. Good intentions, wrong timing for my spirit. All I wanted to do was scream I’m trying my best and If you don’t like it, go elsewhere – this was a FREE class.
That’s vastly different than a chuckle.
As important as it is to show up in the world with consistency, I’ve learned that I also have to watch out for changes in my seasons. Heck, I had to learn that I actually have seasons.
We all do.
Audience growth seasons are one version, but we go through others, too.
Expand or Contract Staff Season
When my staff finish a workshop and get an email like “It was truly one of the best and most practical training courses I’ve taken during my career.” it feels SOOOOoooooo good. Me and my staff just doing this at each other over in Slack:
I freakin LOVE having a team that can help me reach more people and get more good data viz out there in the world.
Teams bring a bigger impact.
You know what else teams bring? Problems.
Which – of course! They need guidance from the boss. Makes total sense.
Despite ever better systems and procedures, from time to time I still end up being an absolute bottleneck for my business.
One option is to hire more help, like a COO, and expand even further. This is what Nina did.
It’s also perfectly ok to decide that sounds like too much work.
I’m not a great manager. I don’t even want to manage. I want to be the one in every workshop, passing out the high fives to my students. I have my seasons where I want to shrink the team and be a one-woman show.
But then I think about all the people I wouldn’t be able to help… And it’s like that, back and forth, forever.
You can probably identify other areas of your business where you catch seasonal feelings. Like growing or whittling the services you offer.
If you’ve only been in growth mode so far, hang on – winds will shift. That’s not a bad thing. Mary Poppins came in on a change in wind direction, after all.
Jereshia Hawk made a great point on her podcast: If you’ve only seen growth mode and your revenues have been jumping more than 30% each year, you might need to make yourself take a maintenance season.
Seasons can last months. Or hours.
It’s so tricky. So here’s what to do:
Recognize when a season is changing. You can usually tell by your reactions to common events.
Recognize that this is just a season. It won’t last forever. Take advantage of the season you’re in, while you’re there.
Do you have different seasons than the ones I listed out here? What season are you in right now? Email me – I can relate.
The Invisible Operating Manual
The Protestant work ethic is so deeply ingrained in American culture that it’s hard to even know you’re operating according to its instructions. Like the fish who doesn’t know it’s in water. Swim with me and let’s identify the fluorescent-colored rocks that have been making up our belief systems about how we work.
I’m not necessarily saying any of these Protestant traits are bad. If you’re Protestant, do you. I believe it’s incredibly helpful to understand the indicators of the Protestant mindset that have influenced our collective psyche so you can decide for yourself if these notions are helping you or getting in your way.
Work should be hard.
This is the root of no pain, no gain. If it doesn’t hurt, you’re lazy.
Hard work is part of the same United States mentality that allows people to go unhoused and unsupported; the thinking is that they should have just worked harder.
I know you’ve got a big heart so you don’t think that about the people you see on street corners with cardboard signs. But how often have you chastised yourself with that same thinking – I should have just worked harder.
Another important component to this ethic is that money should only come through blood, sweat, tears, exhaustion, sacrifice, and at the expense of your mental health and relationships. That if you make a lot of money and you’re only working 20 hours a week, you’ve cheated. Gain without pain is unethical.
But yall… look where that’s gotten us *gestures wildly at everything*.
Pay your dues.
Work your way up the ladder. Start as a junior assistant, work 80 hours a week for two years and become assistant. Two more years to senior assistant. I was sold a similar tale when I worked at the university. But then one day I realized there are 10 senior research associates all eyeing the one deputy director position, so…..
But gosh the university sure benefitted from our labor by selling us that Pay Your Dues story.
It’s this thinking that casts a side eye toward the young entrepreneur, questioning her gall and experience. As if she hasn’t put in enough hours to earn a CEO title.
Look, there’s a grain of truth here right? You do get wisdom with experience. But hours of butt in chair does not equal experience. It’s what you do with that time.
Save what’s left.
Protestant work ethic says that your job is your calling. You should dedicate all of your energy to it because, they think, this is what God wants you to do – it’s what gives your life meaning. Of course this leads to burnout.
It also means you shouldn’t engage in other activities. Like a personal life. Cause that’s outside your calling.
So if you do have some extra cash on hand, squirrel it away. Don’t invest in your rest. Don’t take a class for your personal growth. Don’t upgrade your quality of life.
Save What’s Left is also tied to the Protestant work ethic of self-denial. You come last. This explains why so many fresh entrepreneurs don’t even pay themselves.
Reward is in the afterlife.
The whole deal is predicated on this promise: You toil your tushy off because that’s how you show God you’re worthy of heaven. Whether or not you believe in heaven, a similar promise shows up in Pay Your Dues. And the whole notion of retirement.
Can I be honest? I’m a little scared of retirement. Because everyone I know who is retired 100% bought into this Protestant work ethic and as far as I can tell, it kinda sucks.
Sure you have more time to spend with the grandkids and that’s super cute. I just don’t see that many retired people who are truly, deeply happy and living the life of their dreams. They’re tired. Cause they worked 80 hour weeks and didn’t make time along the way for the things that actually create a happy life.
Is this what you want?
These ethics are the building blocks of capitalism and exploitive labor conditions. These ethics define that middle class American lifestyle that takes a vacation once every five years and has 2.5 kids. And, again, no judgies if that’s what you want.
I just want you to be aware that the definitions of success come from a very specific perspective. They aren’t universal. They definitely don’t work for everyone. And they probably have seeped into your internal narratives and it’s ok to question whether those are subscriptions you want to keep active.
Hello My Fellow Perfectionist
This is the life hack that allowed me to complete monumental projects, like launching a business, finishing a dissertation, publishing books, giving birth. You know, the stuff that’s really freakin hard. Emotionally, mentally, even physically. The stuff that shifts the course of your life, if you can just actually see it through.
The life hack is:
Done is better than perfect.
Perfectionism often comes from growing up in a culture where your flaws got a lot more attention than your triumphs.
This doesn’t even have to be something that happened within your household. Just existing as a woman in the United States exposes you to the circumstances that can lead to perfectionistic tendencies. White culture, especially, values flawlessness – as if it’s possible.
If you’re told on repeat that you’ve fallen short in some way, you course correct. You raise your standards (because obviously they were previously way too low or you wouldn’t have had a flaw) and you become a hypervigilant monitor of yourself.
You’ll catch those flaws before anyone else notices them.
As a recovering perfectionist, I’m not gonna lie to you. Character traits like high standards and attention to detail have both prevented mistakes (like marrying that one guy who my friends hated) and driven many successes (like having a baby while finishing grad school).
But when you don’t reign it in, perfectionism actually keeps you stuck in a standstill.
During dissertation days, Done Is Better Than Perfect played continually in my head. Because my perfectionism would have me thinking, “I bet there’s one more journal article out there that would really take my literature review all the way to the top. If I don’t fill this gap in my chapter, my committee will notice and I won’t pass, journal reviewers will reject me, and all this work will have been for nothing. Let’s head back to the library and dig for a few more hours.”
Those thought and behavior patterns are fine once or twice. But when you’re doing that on the daily – that’s how you never finish your dissertation.
Too afraid my weakness will be exposed, so stay in “development mode.”
If I don’t move, nobody will see me. Yet that’s the problem – nobody will see you!
To make great things for this healing world, you have to be seen.
You have to risk that there’s a typo somewhere in the manuscript you haven’t caught.
Indeed, after I wrote my first book, I got emails from eagle-eyed readers who said “on this page you said x but on that page you said y,” or “on page 50, you wrote it’s when you should have used its.”
A perfectionist’s worst nightmares, come true.
And that’s after I read every word. Multiple times. As did my editor. And a copyeditor.
So it goes.
Those tiny errors don’t take away from the book’s impact. In fact, every email about a tiny error also said things like “I love this book so much, I’m absorbing every single word. This is changing my life.”
The thing is: Your perfectionistic cultural upbringing means you won’t put crap out there in the world. Your high standards will always prevent you from doing so. It’s going to be good. You produce quality. Even if there’s a typo.
So just focus on getting it done. Of course, give your work one thorough review (how could you not). Then hit Publish. Send the email. Launch the reel. Just go.
The world is waiting.
Security is an Illusion
The day I got called into a meeting with HR, I realized security is an illusion.
My boss was upset that I had started blogging. I had, in fact, blogged about an issue we had on one of our projects, though I didn’t name names or publish anything identifying.
If he had foresight, he would’ve seen my blog as a potential opportunity to market our work. To position us as thought leaders. Contributing to the field’s discourse.
After all, it’s that blog that led to my books, which grew my consulting business, which got me to where I am today, which is pulling in 20x what I used to make when I worked for him.
But I’m getting ahead of myself.
My boss and someone from HR told me that if I didn’t delete my blog from the internet, completely shut the whole thing down, they’d write me up.
I was confused. We’re at a university. What does a write up look like? What are the implications?
HR said the write up would go in my permanent record.
I sat there, waiting for them to tell me the consequence. Then I realized, “Oh that *is* the consequence.” As if I care what’s in my permanent record. You’re talking to the girl who skipped 27 days of the first semester of my senior year of high school.
As I tried to suppress my laughter, I realized this whole thing was flimsy.
I already worked, alone, to bring in grants and contracts that paid for my salary. And covered part of all the admin salaries. Including my boss’s salary.
I brought in more than enough money each year to pay my way but a few weeks earlier my boss had still announced, to everyone, that if there was ever a gap in our grants, like if one didn’t start for a month after a previous grant ended, we wouldn’t get paid. Even though we were salaried employees.
I’m tellin ya, the blog threat was the ace on the top of what I could now see was just a house of cards.
There was no security there for me.
The desire for security is what keeps some people content to show up day after day, wearing the same khakis, pushing the same buttons, having faith that the work will produce a paycheck that will keep them safe.
Security is what keeps people with good ideas from becoming entrepreneurs.
I get it. But it’s a myth.
Stripe just laid off 14% of its workforce.
And the list goes on. Most of those folks probably thought they had security.
But your job doesn’t love you, no matter how loyal you are to it.
It’s only after I started my first business that I realized entrepreneurship is the most secure path.
The only thing I can rely on, for sure, is that I can go find another client. If I have a bill to pay, I have the autonomy to say yes to another project, put money in my pocket, and pay that bill.
I can’t get fired. There’s no permanent record.
No one can tell me not to market or network or make a pitch.
Security is knowing that I construct my future.
The reality is both self-employment and other-employment can be insecure. It’s just if you’re self-employed, you can do something about it.
So don’t let the false comfort of security keep you from launching into your dream job.
Sure, there are a lot of unknowns. In my Boost & Bloom course, we articulate every single thing you need to know. We walk you through every decision.
You gain confidence. And clarity. And security.
Boost & Bloom is closed for enrollment right now but get your tushy on the VIP list and you’ll get first access next time around.