Hey Jessica! Good questions 🙂 Let’s take one of my recent posts as an example.

So here’s the long form blog post: Ways to Visualize Statistical Significance (stephanieevergreen.com)

My first social post on the topic was something like “IF – big IF – you have to communicate statistical significance, let’s do it more elegantly than the stupid *” with a link to the post.

About a week later, I posted “So long as you can say what statistical significance means in a way your audience will get it, you should include it in your data visualizations. Here are 4 ways you could indicate statistical significance without the stupid *. What else can you think of?” with pictures of the four methods I suggest in the article.

About a week after that, I made a video, essentially saying the exact same thing.

It’s possible that a handful of people saw all three of those and thought “what overkill.” But more likely each post hit a different crowd. Some don’t look at static posts and only watch videos, for example. Some people will never click a link to go to the original blog post, so they got a lot more out of the social post where I shared the images directly.

See what I mean? It’s just a bit of rephrasing of the same idea, with different visual formats each time. Another approach would be to pull out three different key sentences from your long form piece. You’ll always direct people to the long form piece via a link to get more context.

I have a newsletter article coming out soon on social media posts!

Good question, Robin! I haven’t been in exactly this position, but I think I’d refund some of the money. It wouldn’t sit right with me to keep it all. It also wouldn’t sit right to refund it all. So I’d negotiate something reasonable. It’s terrible for cash flow. Hopefully you’ve been tapping other new contracts in the meantime?

These are mostly made in Canva and then exported as a PDF and then uploaded to LinkedIn but even if you don’t have Canva, you could certainly do this in PPT.

Sure you can do a carousel. They get a lot of interaction, actually. Yes, it’s as a PDF. Here’s one of mine: https://www.linkedin.com/posts/stephanieevergreen_ways-to-visualize-statistical-significance-activity-7163583901599301633-ISsh?utm_source=share&utm_medium=member_desktop

and here’s another: https://www.linkedin.com/posts/stephanieevergreen_boost-bloom-testimonials-activity-7158485171187412993-5Ohp?utm_source=share&utm_medium=member_desktop

Thanks for tagging me in on this convo. My situation is a little different in that I don’t do evaluation work anymore. But generally, I would use Excel if I need to make static graphs and Tableau (or Power BI) for anything interactive. I agree, it’s so expensive! I’ve seen many folks moving to Power BI because of the cost.

Hey Robin! Sure you could send the first one and then ask for an active opt-in – that’s a good idea. Technically someone could say this is spam but just once and you should be ok!

I think my site visit requirement was when New York State wanted me to get certified. I was like, you’re gonna fly someone from NY to my house in Michigan? Made no sense. But it appears that requirements vary state to state.

It’s common to need $1M in insurance coverage (sometimes $2M). I carry a policy year round because many of my clients request evidence of it. Just a cost of doing business.

Yes, I’ve dealt with these kinds of agreements and I push back. Essentially saying what you did: I agree in principle but the cost of obtaining a certification rating has put formal certification and reporting out of reach for this small business. Is it possible to strike this requirement from the contract?

I haven’t ever worried about being certified as woman-owned in part because it requires a site visit (like, you’re gonna come to my house?) and because I generally don’t compete or propose in situations where a certification is going to make a difference. Those I know who have obtained certification are larger, have multiple c-suite roles, including someone who can get the ship in order for certification in the first place.