Forum Replies Created
Community Q & A
Question: You Can Turn Off The Comments
Asked by:
-
Hey Jennifer! This all happens directly inside Instagram. In Instagram lingo, you start making a reel and use the green screen tool to isolate yourself in front of whatever imagery you choose. Then you record. Then you add captions directly inside the app. Once you publish, you can then download it and share it to LinkedIn, YouTube, etc. It took me forever to figure out the right order of operations. Sometimes it still gets glitchy. No matter what, it makes me feel old because the process frustrates me LOL. But still more streamlined that Vimeo + Canva + Instagram
I would start by saying you bill flat rate after getting a firm sense of the scope. If they push back and insist on hourly, do so. When I’ve been in that position I give them a heads up that the hourly rate may be shocking, which is, again, why you normally bill flat rate. But if they want it, here you go.
I don’t want you to get burned so give yourself lots of padding in the budget, either way you go.
Consider setting your prices much higher (double) and then offer a non-profit discount. That way you have the paper trail of your price when you get a client who is for-profit.
I encourage you to remove time from your pricing math. How would you, for example, factor in your four years of undergrad, prepping you for who you are today? Time and pricing must be disconnected. Which, I know, makes it even harder to figure out what to charge.
Both of you should double your prices, then consider a 20% non-profit discount. If all your clients say yes in the next six months, go up another $1k and repeat until you get a substantial number saying no that’s too rich for my blood.
Hey Robin – Couple different things I want to address here:
1. You’re just getting started. The algorithm doesn’t know you or trust your consistency yet, so it likely isn’t showing your posts to everyone. Just keep going. I think the saying is: Rome wasn’t built in a day.
2. You will ALWAYS have more views than likes and more likes than comments. Such is the nature of social media. This is the case for everyone. I often post and get 6 likes and zero comments. Doesn’t matter, just keep going.
3. You can try polls or other engagement tools that are built in to these platforms and they may help a little but if they flop, don’t sweat it. See #1.
4. Writing on social media is a little different. Think more about one sentence paragraphs. When I read your personal post on my phone, it’s a brick, Honey. You’ve gotta break that up so it’s more digestible. Just hit enter more 🙂
Bionca, I agree with everything Jessica has said. And now that you’ve added these details, this is two separate projects. A non-profit and a for-profit restaurant will have vastly different procedures, right? Two contracts, two SOPs, two clients, two different testimonials. Frankly (as Jessica said) a for-profit should be paying you for your services, period.
If you move forward, you may want to put in writing, as part of the contract, that you want testimonials and that you’ll share selected samples of the work product for marketing.
Hey Bionca,
It really depends on what the NDA says. Usually they just say that you need to keep their data private and protected and confidential. No biggie! If it includes any claim over your time, it’s a contract, not an NDA and you should run away. At this point, if you’re just volunteering, you don’t necessarily need to formalize your business in order to claim these hours. But you would want to send them an invoice that shows what the effort was worth, with a $0 sum / in kind so that you have documentation of your donation (essentially).
Hey Jessica! Good questions 🙂 Let’s take one of my recent posts as an example.
So here’s the long form blog post: Ways to Visualize Statistical Significance (stephanieevergreen.com)
My first social post on the topic was something like “IF – big IF – you have to communicate statistical significance, let’s do it more elegantly than the stupid *” with a link to the post.
About a week later, I posted “So long as you can say what statistical significance means in a way your audience will get it, you should include it in your data visualizations. Here are 4 ways you could indicate statistical significance without the stupid *. What else can you think of?” with pictures of the four methods I suggest in the article.
About a week after that, I made a video, essentially saying the exact same thing.
It’s possible that a handful of people saw all three of those and thought “what overkill.” But more likely each post hit a different crowd. Some don’t look at static posts and only watch videos, for example. Some people will never click a link to go to the original blog post, so they got a lot more out of the social post where I shared the images directly.
See what I mean? It’s just a bit of rephrasing of the same idea, with different visual formats each time. Another approach would be to pull out three different key sentences from your long form piece. You’ll always direct people to the long form piece via a link to get more context.
I have a newsletter article coming out soon on social media posts!
Good question, Robin! I haven’t been in exactly this position, but I think I’d refund some of the money. It wouldn’t sit right with me to keep it all. It also wouldn’t sit right to refund it all. So I’d negotiate something reasonable. It’s terrible for cash flow. Hopefully you’ve been tapping other new contracts in the meantime?
These are mostly made in Canva and then exported as a PDF and then uploaded to LinkedIn but even if you don’t have Canva, you could certainly do this in PPT.
Agreed – this is THE THING that really holds people back (and makes me so angry about the US healthcare system). Bridget’s right. I’m getting insurance through the marketplace now, for my son and I. We have a HDHP with an HSA and it’s about $700 per month. That’s without any group options like a local Chamber of Commerce.