Raking it in without
breaking your soul

Schedule a Photo Shoot

That blurry shot of you, clearly out with your friends but their faces are cropped out? Not gonna cut it. You need to schedule a photo shoot.

I underestimated how much I’d need photos until I got my first batch. Now I have a photo shoot annually.

You’ll use these shots to professionalize your website and seriously up your branding. Check out my IG grid to see what I mean. Notice how my actual face (and often my glam shoes) are in many of my posts.

My social media consultant has run the numbers on my posts (across all my platforms) and the posts with my actual face always get the most likes and engagement.

Oh, you HATE taking photos? So does everyone, Honey. Same way we hate listening to our own voice. Get over it and call a friend with a good camera.

A Photo Shoot Plan

The goal here is to get as many unique-ish photos as possible out of one appointment.

Which means you’ll need to:

1. Find a location with a variety of backdrops. Don’t take all of your photos in front of the same tree. Your photographer may have some good ideas for you. We found local spaces specifically designed for photo shoots, with plants, couches, a bed (!), a desk, and great lighting, that we could rent hourly (makes the bed even more questionable).

2. Plan for at least three outfit changes. Be sure your clothes are all in the same color family so you can make anything on your lower half match anything on your upper half. Then a quick switch of one half gets you a new outfit. Bring jackets for another quick change.

Don’t forget your underwear. True story: I needed my nude padded bra (don’t judge) but forgot it at home. I was wearing a super flattening black sports bra that you can see through some of the light-colored shirts I’d packed for that shoot.

3. Bring props and accessories. Glasses. Earrings. Your laptop. Anything with your logo on it, like a coffee mug. The combinations of these first three points will get you a ton of unique-ish photos.

I’ll also add: Bring your hair tools. And take time to restyle whenever you want. In one of my early photo shoots, I felt so rushed (people pleaser trying not to waste the photographer’s time) that I was racing through outfit changes at the expense of my hair.

4. Provide some inspo for your photographer. I sent my photographer examples of exactly what I was looking for.


Became this:


Inspired this:

Just search on some of your favorite people (famous, semi-famous, whatever) and paste ideas into Pinterest or even a Google Doc.

5. Ask for portrait and landscape. Landscape works great on your website but portrait is usually better for social media.

6. Get your head in the right space. I wouldn’t have believed how much mindset could make a difference until I saw it in myself, in two photo shoots just a few months apart.

At the photo shoot below, I was relaxed. We had good tunes blasting. There was a cat running around. More broadly, work was good, my family life was happy. It shows:

At the photo shoot below, I was incredibly rushed. I had just arrived at the location after a 4-hour stressful drive, which included a fight with my partner. I only had 20 minutes to network and take photos before heading to my next event. I was tense. Broadly speaking, it was just a few weeks before my divorce.

I was in a totally different headspace and it shows. (Though my jacket is still effin amazing.)

You can’t control all the variables in your life but you can prepare as much as possible to be in a good headspace leading up to your photo shoot. Make a playlist. Bring a buddy. Put joy in your heart.

Do you have a favorite headshot? I’d love to see it!

Shoulders back,

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