Raking it in without
breaking your soul

Two Phrases Every Entrepreneur Should Know

Would you take a wine recommendation from a teenager? Of course not. People want to partner with someone who has experience.

Which is why the question Tom sent me is so common among those of you considering entrepreneurship: “How much experience would you recommend having before going it on your own doing the consulting route? Do I need to consult beforehand?”

Though it might look like it on the surface, this question is not just for newbies.

Seasoned entrepreneurs who want to expand their empires into new (and perhaps more lucrative) markets run into this same issue.

People pivoting to new fields, despite a decade of experience, face the same fear.

No matter how long you’ve been on the block, you need two key phrases in your entrepreneurial vocabulary:

“In my experience with similar situations, I recommend…”

The purpose of this phrase is to convey confidence to your clientele. You can be trusted. You’ve done this sort of thing before.

All this means is that you need enough experience to say I’ve seen this.

You don’t have to have that experience in the same industry you’re trying to break into right now. In fact, your cross-industry experience is an asset.

You don’t have to have that experience through paid work. Real life grad school projects or free time portfolio development exercises absolutely count here.

But the truth is that even though I’ve been in business for a dozen years and I like to think I’ve seen it all, a client will still surprise me every once in a while. That’s why you need this second key phrase:

“I haven’t run across this yet, but I have some ideas and I’ll do some research and get back to you.”

You don’t need to know e-v-e-r-y-t-h-i-n-g but you do need to have the unwavering faith in yourself that you can figure it out.

Talented entrepreneurs can find the answer even if they don’t have it right now. They’re resourceful. They’re also timely – you’ll get those ideas back to your client within 48 hours.

I’ve seen the experience question hold too many would-be successful entrepreneurs back from starting their empires.

How much industry experience did you have before you launched your business? Click here to tell me in an email. My hunch is that it’ll be a very wide range. The path into entrepreneurship has 1,000 different entry points.

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Cake Bakers

Being an entrepreneur is more trendy than ever. More and more people are looking to make money on their own terms while following their passions and keeping their sanity intact. I’m all about this.

Except, like any trend, entrepreneurship is not for everyone. Come to think of it, neither are Crocs, but that’s a topic for another time.

There’s A LOT that goes into the business side of growing an empire.

And in my experience, the things that should stop people from starting their own businesses usually don’t. The inverse is also true: the things stopping most people are misconceptions that need to be trashed.

So what actually should stop you from becoming an entrepreneur? Well, one of the signs that this game isn’t for you is if you’re really only interested in doing the thing you love all the time. 

I call this personality the Cake Baker.  

The reality is, opening a bakery doesn’t mean you bake cakes all day. And starting your business doesn’t mean you’ll do the one thing you love doing all day long.
You actually wear all the hats in the business. You get to think strategically about growth. You handle the spreadsheets and budgets, decode the legalese in contracts, manage clients (and their expectations), market your tushy off, the list goes on. 

If you’re the right person for the job, you see all of that as an exciting opportunity. Cake Bakers see it as a drag.

Wanna just bake cakes all day? Get a job at someone else’s top tier bakery, Babe.

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