Raking it in without
breaking your soul

When Fools Rush In

Fools thinks when you start your own business you’ll just be doing that work you love full time. That isn’t how it works.

Think about it: Even in your day job, only a small portion of your time is spent doing what you love – the Actual Project Work. kat_boogaard summed it up nicely in this pie chart I’m not even mad about:

A typical project is maybe 1/2 Actual Project Work.

The other 1/2 is all the prep and communication and administrivia. So if you work in a job right now and get to spend more than 1/2 of your time doing Actual Project Work, consider yourself fortunate. This means your boss and support staff are handling all that other stuff that you love less. 

This also means that if you think you do Actual Project Work better than your boss, it’s likely true! You spend more time on Actual Project Work than she does. 

It’s naive to think that if you worked for yourself you’d just Actual Project Work 24/7. Because, my dear, when you work for yourself you also become the boss. You have to do all the things your boss and support staff used to take off your plate.

You actually have less time for Actual Project Work.

That’s the worst but most accurate chart I’ve ever made. Yes, the more accurate pie adds to more than 100%. 

So what does this mean for you if you love the work but hate your job and wish you could work for yourself? 

It means you:

Learn to love all the other parts. Ugh, what a drag. Right? Actually, it can be pretty damn cool to tackle “all that other stuff” in a way that aligns with your values. That’s how you run a business with integrity. 

In Boost & Bloom, I show exactly how to build a company that keeps your ethics at the core. I’ll walk you through alllll that other stuff so you know what to tend to. I’ll teach you the shortcuts and the tech. And I’ll provide example after example of how to reflect your values along the way. You’ll earn a ton of money and still sleep well at night. 

I only open enrollment in Boost & Bloom once a year. This is your chance to get started.

You can also hire out some of the Other Parts that you truly despise. It means your pie divides a little differently, with more time spent on managing others – so you’ve gotta figure out how to love that, too. (We’ve also got your back in Boost & Bloom as you build a small team.)

Many entrepreneurs don’t make it more than two years because they aren’t starting off with eyes wide open. I want you to be healthy and happy – even if that means you don’t start a business and instead just find a better boss. 


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