Raking it in without
breaking your soul

Client Red Flags

“What would the price be if we took out the graph makeovers?” When I hear this question, I run for the hills. I’ve learned to recognize this request as a giant red flag. This question reflects a potential client who is gonna be a complete PITA…

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Find Your Edge

When you have the trazillion dollar marketing legacy of McDonalds behind you, your franchise does NOT need to find your edge. In fact, you want to be cookie-cutter-right-off-the-factory-line samesies as every other McDonalds franchise because customers expect a consistent experience no matter which McDs they roll into. But when your…

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Books Are Not Lucrative

My editor is in my inbox. Again. She gently prods me a couple times a year about writing another book. Or updating an old book. Or writing anything besides newsletters, really. I’m so resistant. Writing a book was such a “Should be on my bucket list”…

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When You’re a Threat

I’ve gotta tell you about the *funniest* thing that happened to me at work in 2021. I mean, in the whole entire year. Let me set the stage: My team was hired to help a group of scientists redesign their go-to graphs and, in fact, their entire PowerPoint template.

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Robin Hood Pricing

Tell me if you can relate to this newsletter reader who wrote: “I really want to find ways to use my business skills to help my local community and neighbors instead of working 50+ hours a week so a bunch of rich guys in Connecticut can get even richer.” !!!…

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My Epic Pandemic Business Mistake

I hate learning painful business lessons when I’ve been around the block this long. But here we are. It’s almost two years to the date. I was in Ottawa giving a workshop to a room full of very distracted Canadians. Their phones were buzzing with emails about mandates to work…

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Singing into the Ocean

I just made one of my dreams come true. I launched an online course while I was at the beach. I’ve always wanted to be in such a well-prepared place that I could put some work on auto-pilot while I snorkel with sea turtles and lobsters. I arrived. I…

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Just Close Shop

Jeremy Chard handles my highlights. While he’s waiting for the foils to hide my grays, he checks his phone and reads off: “I have to move our haircut scheduled for tomorrow.” “Ugh!” he says, “Another one.” Another cancellation? Yep. His fourth one so far that week. It was only…

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Listen to this.

The largest obstacles you face in growing a business live in your head. You accept thought patterns and limiting beliefs as Absolute Truths and Very Good Questions. And chances are, you aren’t even doing this on purpose. More than likely, you’ve inherited these beliefs from people around you who…

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Figuring Out Your Next Big Move

Back when I was only running a research company, in my pre-dataviz days, I had the can’t-be-ignored sense that my heart just wasn’t fully in it anymore. And I hadn’t even been there very long. Sure, I was making plenty of money, paying the bills, investing back in my…

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