We Need to Talk About Alan Wei$$
Be discerning about who you follow. The advice might be good – but if they have the personality of a hot baby diaper, some of that’ll stick to your ribs, too.
When I Used Paid Ads
For the longest time, I thought paid ads were for people who hate money. Business was good, I thought, I don’t need to PAY people to get me more clients. But…
The Invisible Operating Manual
Understand how Protestant work ethic influences our collective psyche so you can decide for yourself if these notions are helping you or getting in your way.
Staffing Up
I remember making my first staff hire – took me years to figure out the confidence & logistics. Every entrepreneur I talk to says: Wish I’d done it sooner.
Scope Snap
You’ve heard of scope creep – when you’re asked to do a more & more til you run a 2nd project for the cost of one. Let me introduce a new term: scope snap.
Things I Quit
Now I know better. When I write down my quarterly or annual goals, I also write a list of the things I’ll quit so I have the room to accomplish those goals.
Batch, Please
The way to make single-tasking really work for you: My brain feels less stressed and more streamlined when I batch my work. Batching reduces the switch cost.
The Secret to Social Media
The secret isn’t to write 365 homerun tweets that go viral. No one can do that. It’s a bar set so high it’ll intimidate you into never ever hitting Send.
No Regrets
Life happiness is found in the quality of our relationships. You’ve heard this. You’re thinking “yeah, yeah,” hand ready to go scroll Instagram. Hold on.
My Multi-Year Mistake
I’m absolutely kicking myself. I totally messed up and accidentally put myself in the middle of a đź’© sandwich that I’ll have to eat for years. Come ugh with me.
Delight is in the Details
The details are where you show off your personality. And personality is what makes you different from every other plain vanilla “competitor” that’s out there.
What You Need to Start a Business
“What do I need to start a business?” is the same thing I still need every day after 13 years. Contrary to popular belief, it isn’t a 6-month runway of savings.
Hate the Idea of Marketing?
Before you throw in the towel and start scanning LinkedIn for salaried job postings, come to my class on marketing without feeling skeezy.
Hello My Fellow Perfectionist
Your perfectionist mentality means you won’t put crap out there in the world. It’s going to be good. Even if there’s a typo. So just focus on getting it done.
Security is an Illusion
Your job doesn’t love you, no matter how loyal you are. Entrepreneurship is security. The only thing I can rely on, for sure, is that I can find another client.
Small Projects are a PITA
When we spend hours each week on small projects & administrivia tasks that we don’t love, we feed the resentment monster & put out the welcome mat for burnout.
Pivoting? Here’s the Trick.
No matter the size of your pivot, you have the skills, talents & experiences that’ll bridge you. You aren’t starting from scratch. Your background is an asset.
How To Launch a New Offer
Whether you’re launching a totally new business or just looking to sprout a new branch for your existing business, you’re likely to run through the same phases.
I Can’t Relate
It’s difficult to hear advice about how to Do Life from people who can solely focus on work, instead of being split in a bazillion directions by life’s duties.
Looking Forward to Freedom
Entrepreneurship means you have the freedom to construct each day of your life on your own terms. However you want it to go. You make it up! So what will you do?…
Your Limit is Five Projects
Research out of University of Liverpool shows when you get beyond 5 projects, you lose your mind & burn out. Health is recognizing the limits of our capacity.
How to Fire a Difficult Client
If you’re screening your prospective clients carefully, firing a difficult client will be rare. I have to do it once every other year. Here’s how to do it.
Time to Raise your Rates
It can feel scary to raise your rates, as if you’ll turn off potential clients. I’ve felt that way 13 times (13 years of business). Clients will keep coming.
Business Boundaries
You can recognize missing boundaries when you put together a proposal and the client comes back with tweaks they want to make to your package and you say yes.
Just Start
Because there’s always more research to be done. Another tip that’ll make or break you, better keep scrolling. Right? You’ll scroll your life away. Just start.